Below, find your Advertisement Category based on the first letter in your last name (My last name is Winter, so I would be in category 3). Then, find an advertisement that falls into the description in that category, and analyze the ad from a psychological point of view. If you can, upload a picture of the ad with your assignment; otherwise, vividly describe the ad as best you can. Again, copy and paste your responses into the Canvas Quiz for Assignment #3. The Quiz has a separate essay box for each answer, so make sure to separate answers by question.
Last Name A – H: Find an ad that appeals to or is based on a creation of needs—think about this in terms of human hierarchy of needs (biological, safety and security, belonging and love, self-esteem and status, cognitive, aesthetic, and self-actualization). You might recall these needs from an intro psych course covering Maslow.
Last Name I – Q: Find an ad that involves social and prestige suggestions—techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person makes a recommendation (prestige suggestion).
Last Name R – Z: Find an ad that involves loaded words and images—these tend to be more subtle techniques, including the use of attractive people in the advertisement, images of positive social situations associated with a product, or incorporating “buzzwords” or buzz phrases such as “natural” for food and beauty products.
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