Generally speaking, you will first read and analyze the case situation from the perspective of the protagonist, identifying the key issues and, in particular, specific decisions that are called for. The goal would be to perform an appropriate analysis leading to managerial recommendations. Please provide your own preliminary thoughts and ideas by initializing your own post to the discussion board. Case study is attached. This should be like writing a long paragraph, maybe at about 150-200 words. Important that it is a thoughtful relating course material to your recommendation and showcasing you understand/read the study and are making good thoughts off of information you are reading there and not necessarily anywhere else. Here are some topics of course material that should be considered in implementing into your recommendation:
Brand positioning, segment evaluation and selection, market planning and performance objectives, brand repositioning, etc.
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