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Part A: Short Answers (21 marks)
Part B: Article Questions (9 marks)
- Short Answers (7 marks each):
Please answer only 3 of the following and be sure to use examples in all answers:
- Give an example of security breaches as they related to each of the 6 dimensions of e-commerce security. For instance, what would be a privacy incident?
- Describe briefly the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true? How so?
- How is mobile marketing different from traditional online marketing? Explain at least two factors.
- Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implications does this have for online merchants? What can they do to entice more online buying, rather than pure research? (Be specific and avoid generalities in your answer.)
- What are the objectives of Social Marketing? Describe briefly the 5 steps of the Social Marketing Process.
- Article (9 marks):
Please answer both questions associated with the attached article (Getting to know you):
- How do advertising companies collect information from online shoppers? (4 marks)
- Evaluate briefly the concerns surrounding online tracking cited in the article. Can advertisers adapt through the social and legal constraints? (5 marks)
Please type your answers below using as much space as you need. Label the answers clearly. Be sure to upload your completed document through Blackboard/Assignment.
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