Learning Goal: I’m working on a internet marketing writing question and need an explanation and answer to help me learn.
The purpose of this assignment is to create two user personas for your website. These personas should be based on internet research and presented using some kind of graphic design elements like we discussed in class (Week 4 Powerpoints. I recommend using Canva (Links to an external site.). The entire assignment is worth 30 points. Remember: User personas will help you answer the following questions:
- What should my website layout be?
- What features should I prioritize?
- What content should I create?
- Where should I promote my website?
- Who should I partner with?
- What should my site messaging be?
Part One – Plans/Intent (5pts):
Restate the purpose of your website. Based on your research, identify a list of important and relevant user variables (e.g., user roles, behavioral variables, demographic variables, domain/technical expertise).
Part Two – The Actual Personas (15 points)
Identify the most important user variables based on your research. Construct two user personas using a design tool. Include the following information:
- headshot
- age or age range
- income
- occupation (if any)
- technical proficiency (including device usage ex: iPhone vs desktop, Instagram vs. Facebook)
- motivations
- core needs
- pain points/frustrations
- interests
- influences
Part three – Outcomes (10pts):
Discuss how you plan to find a balance between user goals and business goals when it comes to your website. How will you meet the needs of your user personas while still staying true to your “brand” and your website’s goals?
Write a context scenario to describe an ideal experience of using your website from each persona’s perspective. (Total 2) Explain how different design elements and features will address each persona’s goals and help them with there overall consumer journey and experience on your website.
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