2 Separate Blog Posts on Two Readings Provided- Marketing and Sales Distribution

Instructions

You will post your thoughts on the respective readings on the class blog (around 250 words). Your posts should tackle something you have found intriguing, a practical application of what you have read about, or anything else you have found interesting. For classes that have multiple readings, you can integrate 2 key concepts from several readings or you can discuss solely one article. Your post cannot be a summary of the reading. Connect contended issues to your professional experience, other concepts you learned about in the past, critique the article, etc. Posting your thoughts will help you to retain information and will generate in-class discussions.

Blog Post #1：

Topic: Communication theory (interpersonal communication) and practical applications for MK, Sales, and CS

Reading:

Febrianita, R., & Hardjati, S. (2019). The power of interpersonal communication skill in enhancing service provision. Journal of Social Science Research, 14, 3192-3199.

Blog Post #2：

Topic：Future directions for theory and practice in MK, sales, and customer service.

Reading：

Lee, S. M., & Lee, D. (2020). “Untact”: a new customer service strategy in the digital age. Service Business, 14(1), 1-22.