Learning Goal: I’m working on a business exercise and need an explanation and answer to help me learn.
rview The point-of-purchase and store signage project will enhance the brand image to create continuity in the visual aesthetics of the retail store. Students will develop point-of-purchase signage material to relate to the store theme and overall visual merchandising plan. Assignment Instructions/Prompt 1. You will develop two point-of-purchase/signage materials. a. The first item should be a signage used in the store to enhance the visual display environment. b. The second item can be your choice of any point-of-purchase material that you have researched. 2. Identify the target market for these point-of-purchase materials. 3. Analyze how the selected point-of-purchase material can effectively increase sales for the retailers. Format: The point-of-purchase and signage assignment can be created using Microsoft Word, Adobe Photoshop, Adobe InDesign, or Adobe Illustrator; however, the final submission should be in Word document format. Each point-of-purchase material used must have a picture submitted as well as a written explanation of how the material meets the retailer’s needs and function. It must also identify the target market and how the sales could be affected. Formatting guidelines: double spacing, 12-point Times New Roman font, 1-inch margins, and appropriate citations (retailer’s website, social media sites, product review pages, etc.). Rubric Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Identification of the Retailer’s Point-ofPurchase and Signage Meets “Proficient” criteria and cites clear and relevant examples of each point-ofpurchase and signage strategy used with visual merchandising strategies Identifies the retailer’s current point-of-purchase and signage strategies used with visual merchandising strategies Identifies the retailer’s current point-of-purchase and signage used, but does not sufficiently explain the strategies used with visual merchandising Does not identify retailer’s current point of purchase and signage strategies used 10 Create Point-ofPurchase Material Number One Meets “Proficient” criteria and provides a clear and relevant explanation of how the pointof-purchase material meets the retailer’s needs and function Creates point-of-purchase material for the chosen store that meets the retailer’s needs and function Creates point-of-purchase material, but does not sufficiently relate to the retailer’s need or function Does not create point-ofpurchase material 25 Create Signage Material Number Two Meets “Proficient” criteria and provides a clear and relevant explanation of how the signage material meets the retailer’s needs and function Creates signage material for the chosen store that meets the retailer’s needs and function Creates signage material, but does not sufficiently relate to the retailer’s need or function Does not create signage material 25 Identification of Target Market Meets “Proficient” criteria and justifies reasoning with clear and relevant examples Identifies demographics, geography, and/or behavioral attributes of the retailer’s target market Identifies the target market, but key elements are not fully explained, resulting in a lack of context Does not identify the target market 15 Analysis of the Pointof-Purchase and Signage Effect on Sales Meets “Proficient” criteria and substantiates ideas with research Explains the effects of the newly created point-ofpurchase and signage materials on sales Identifies the effects on sales of the point-of-purchase and signage materials, but does not sufficiently explain Does not explain the effects on sales of the point-of-purchase material and signage 15 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Earned Total 100
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