Case studies of integrated marketing communication

1- Kindly read the Individual Presentation Schedule and prepare yourself to present on the DAY and TIME assigned to you.

2- Read the case study carefully and utilize the concepts and ideas you learned in this course to answer the questions.

3- Summarize the case study, strengthen it with available research, and answer the questions at the end of the case. If there are no questions you have to discuss the lessons learned.

4- You have to present your case study within 6 minutes

Please Include lectures notes in the bottom of the powerpoint slide in the notes section

attached is the case study as well as the rubric