we will continue working on gathering information in the Hershey case study by implementing matrices. After defining Hershey’s SWOT components, financial analysis, and competitive analysis in Week 4:
- Analyze Hershey’s SWOT matrix. Read the example given in the Strategic Framework material and the explanation given by the instructor during the recorded Week 6 Virtual/live session. Define specific strategies for Hershey from the SWOT analysis outcomes.
- Perform all the matrices given by the Strategic Framework material. Use the excel template.
- Elaborate from the graphs generated by the matrices and provide potential strategies.
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