What are the ways in which retail institutions can be classified.
Study retailers on the basis of ownership type and to examine each characteristics
Explain the methods used by manufacturers,wholesalers and retailers to exert influence in the distribution channel.
Describe the wheel of retailing,scrambled merchandising and the retail cycle and how they can help explain the performance of a retail strategy mixes.
Discuss ways in which retail strategy mix are evolving.
Examine a wide variety of food oriented reatilers involved with store based strategy mixes