Learning Goal: I’m working on a management multi-part question and need an explanation and answer to help me learn.
Required to provide a brief marketing plan for an innovative technology or product and develop a marketing plan for that company which produces that product. Note that this is more than a marketing plan for exiting products.Need to explain everything in PPT.
Topic: Digital cameras with Litra torch Company: Canyon
- Choose an innovative company
- Analyze its industry and its trends (history and future prediction)
- Analyze your choice of company’s product models, trends, and business strategies
- Based on those, propose new product design concepts in terms of product functions and features (This will be your fictitious product)
- Develop a high-level marketing plan for that fictitious product with the following items (you must discuss these in your submission):
- Marketing objectives
- Target customer segments
- Product offering descriptions with positioning map
- Conduct marketing research using existing materials and information from the web and other sources in terms of customers, their needs, preference, market potential for maximum sales, sales forecast, etc.
- Marketing mix (specifically)
- In completing your marketing plan, do some quantitative and qualitative analysis (e.g., a specific price or cost) using web and diverse sources of information.
–> Attached sample file of different topic.
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