Learning Goal: I’m working on a business project and need support to help me learn.
Need someone who knows how to run the Bizcafe simulation and is able to earn at least 16000 at the end of the 10th period.
Student teams will receive $25,000 from a local entrepreneur to start-up a coffee shop near a university in a good downtown location. They must hire servers, decide on a marketing plan, and purchase materials and equipment to make their cafe a success. Challenges include keeping customers and employees happy, ordering the right amount of coffee and cups to meet demand, and attracting customers to their shop.
Your performance will be evaluated at the end of the 10th period by using a performance measure that will combine the five measures listed below. The calculation will scale the results for each measure from 50 to 100 using a combination of the actual result values and your ranking. The scaled results for each measure will then be combined using equal weights (20% each) to produce an overall score.
- Cumulative Revenue – Cumulative revenue since the shop opened.
- Cumulative Net Income – Cumulative net income since the shop opened.
- Cumulative Return on Marketing – Total net income divided by total marketing expenses – a measure of marketing efficiency).
- Average Revenue Per Employee – Average of revenue divided by (# managers + servers) – a
measure of operating performance - Customer Satisfaction – Measures how well café is meeting customer expectations.
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