Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.
- Companies use many forms of consumer promotions. Discuss two forms of consumer promotions you have recently experienced.
- Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?
- As a consumer of mobile marketing, what is your reaction to mobile ads?
- Do you consider digital and social media marketing similar to junk mail or commercials during your favorite television show? List two things that companies participating in digital and social media marketing can do to make this a more favorable experience.
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