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Uncategorized

MGT 201 , Discuss

1 min read
Posted on 
October 20th, 2022
Home Uncategorized MGT 201 , Discuss

 

 

Q1 ;

Action Required:

Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

  • Discussion Question #1:Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.

 

Q2 ;

Action Required:

Read Ch-11 “Product, Branding and Packaging Decisions” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

See the following video links and answer the questions.

https://www.youtube.com/watch?v=Y7JJkNRFpUQ

https://www.youtube.com/watch?v=3jlLHqrr5FA

  • Discussion Question #1:Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples.
  • Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.

 

 

 

 

 

 

 

 

 

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